I will show you exactly how to do it, step by step, so you can unlock Instagram’s business features in just a few minutes. Follow me.
Quick Overview;
- A smartphone (iOS or Android) with the Instagram app installed
- An email address or phone number (or existing Instagram account)
- Optional: A Facebook Page (recommended but not required)
How to Create Instagram Business Account (Step-by-Step)
1. Download and Open the Instagram App
If you haven’t already, install the Instagram app from the App Store (iOS) or Google Play (Android).
2. Create a New Instagram Account or Use an Existing One
- If you’re new: Tap “Sign Up”, enter your phone/email, and set a username and password.
- If you already have an account: Simply log in to the profile you want to convert.
3. Go to Your Profile
Tap your profile picture at the bottom right corner to access your profile screen.
4. Tap the Menu (☰) and Go to Settings
- Tap the three horizontal lines in the top right.
- Choose “Settings and privacy.”
5. Select Account → Switch to Professional Account
Scroll down in the Account section and tap “Switch to professional account.”
6. Choose a Business Category
You’ll be asked to select a category that describes your business (e.g., Retail, Health & Beauty, Blogger).
You can choose to show or hide this category on your public profile.
7. Select “Business” (Not Creator)
You’ll be given two options: Creator or Business.
Choose Business to access all commercial tools like insights, ads, and Instagram Shopping.
8. Add Your Contact Information
Enter your business email, phone number, and/or physical address.
This info will appear on your profile as contact buttons (you can hide them later if needed).
9. (Optional) Connect Your Facebook Page
If you want to run Instagram ads or schedule posts via Meta tools, it’s best to link a Facebook Page.
You can skip this step, but it’s highly recommended for full business functionality.
10. Customize Your Business Profile
- Upload your logo or branded profile photo
- Write a clear, keyword-friendly bio
- Add a website link (use a link-in-bio tool if needed)
- Set up Story Highlights to showcase key content
What Happens After You Create an Instagram Business Account?
So, you’ve made the switch your Instagram account is now officially a business profile. But what does that actually mean?
Let’s break down exactly what happens after you hit “Switch to Business” and how it transforms the way you use the platform.
1. You Get Access to Instagram Insights
One of the biggest advantages is access to Instagram’s built-in analytics dashboard. Under the Insights tab, you can now view detailed data about:
- Your audience demographics
- Reach and impressions
- Profile visits and clicks
- Post performance metrics (likes, saves, shares)
- Instagram account engagements over time
These insights help you understand what works and more importantly, what doesn’t. So you can fine-tune your content strategy and grow more efficiently.
2. You Unlock Business Tools Like Ads and Shopping
With your business account, you can:
- Run targeted ad campaigns
- Promote posts directly from your feed
- Tag products in posts and stories
- Set up a full Instagram Shop linked to your website
This gives you the power to go beyond just growing followers you can now convert them into actual customers.
3. You Add Contact Buttons and Call-to-Actions
Business profiles let you display:
- An email button
- A phone number
- A location/directions link
These features make it easier for potential customers to reach out a crucial detail if you’re trying to start a business on Instagram and build direct relationships with your audience.
4. You Gain a Professional Presence
Your profile now includes a category (e.g., “Clothing Store,” “Consultant,” etc.) and has a cleaner, business-forward look.
This instantly boosts credibility especially if you’re using Instagram to promote services, showcase work, or drive conversions.
5. You’re Set Up to Scale
Once you’ve set everything up correctly, your business profile becomes a launchpad for growth. Whether you want to reach new followers, drive traffic to your site, or sell directly in the app, Instagram’s tools are now built to support your goals.
Creating a business account is just the beginning how you use it is what drives results.
We’ll explore how to grow fast after you start a business on Instagram, using real tactics that boost visibility and build meaningful engagement.